This post, from Business2Community and put together by Synecore Technologies, about the ingredients of successful online content marketing is excellent.

We give you a taster here but it’s worth exploring the full infographic. (It’s one of the good ones.)

We especially like the layers – which make sense in a way that anyone can understand.

Even us.

We would recommend you always ask:

• Where do my content creators play?
• Do we play at all these levels?