Who we are, what we do

Meet the team, find out about our network of writers and other creatives (the ‘Collectivists’) and see if we’re a good fit for you – or whether you should join us.


Managing Director


Content Director




Market Research Director



linkedin  Tony Hallett, founder and managing director

Tony has 18 years of digital experience across editorial, sales, marketing and product development, including mobile sites, apps and e-books

He has been a reporter, editor, editorial director and publishing director at CBS Interactive, CNET Networks and Silicon Media Group, across a number of business and technology publications including BNET, CNET, GameSpot, and ZDNet.

He has worked with dozens of major technology companies and fronted numerous events for clients including Google, T-Mobile and Gartner as well as UK trade associations. He is the author of ‘Everything in Moderation: How to chair, moderate and otherwise lead events’.

Over the years he has also been a commentator on technology, media and general business news on the BBC (various TV and radio channels), Al Jazeera, Bloomberg, CNBC and Channel 4 News.

He founded Collective Content at the start of 2012 to allow brands to become publishers and tell their stories.

linkedin  Aled Herbert, content director

Aled began his publishing career in books before joining ground-breaking technology news site in 1999.

At he wrote extensively about technology and helped the business launch its French and German websites. He’s also written as a freelancer for publications such as TechRepublic and the Guardian.

Aled joined the launch team of the multi-award winning UK government Planning Portal website in 2002, spearheading the development of new content and products and later taking the marketing communications helm.

Aled has been one of Collective Content’s lead writers and editors since 2013 and joined the team full time as content director in May 2016.

linkedin  Shirley Siluk, writer/editor

Shirley began her career as a print journalist, writing about politics, city planning, technology and other issues for publications including the Chicago Tribune, Crain’s Chicago Business and The Daily Journal.

As the dot-com era took off, she became a writer and editor for Web Hosting Magazine and a number of other online technology publications.

More recently, she has covered daily technology news for the NewsFactor Network and authored a 2014 book called “Prove It: Fact-Checking Secrets of a Fanatical Online Researcher.”

A graduate of Northwestern University, Shirley lives in north-west Florida.

linkedin  Becky Thompson, market research director

Becky runs Collective Content’s boutique market research unit, set up in 2013 to create a unique mix for brands of insight and content, all under one roof.

She brings 19 years of market research experience to the role, specialising in qualitative insights for technology, FMCG and public sector clients.

There is a tradition of brands sharing their quantitative findings – for example, analysing survey results in white papers – but Becky sees a future for qualitative research beyond internal use. Techniques such as interviews and focus groups will increasingly be used to shape and generate compelling content programmes.

Becky is also developing approaches to market research that give media owners additional options for their clients, beyond historical ways of developing, carrying out and using research.


YOU? What makes a Collectivist?

Who are Collective Content’s storytellers, beyond our core team? We work with videographers, designers and other creatives but mainly we tap our unmatched network of written content specialists. Most of them are now freelancers with years of experience in the media, writing or recording news and long-form content, as well as the snappiest copywriting.

They have written books, launched publications and interviewed the best known figures in business and technology.

Are you right for Collective Content? Is this small but rapidly growing content agency right for you?

Drop us a line if you are looking for commissions and want to be part of our network. We particularly need experienced writers in technology, media/marketing and general business and management.


Contact us

Contact us to find out how we can help you:


Twitter:  @ColContent



Phone:  0800 292 2826