This post first appeared on 22 September 2015. A while back I asked my team at the large online publisher I worked at to imagine how the business would function…
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The Michelin story should inspire any content marketing writer stuck with a brief for a less-than-sexy product. Sure, it’s easy to write sparkling copy to market fast cars, five-star hotels…
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I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…
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Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…
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How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…
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Adblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool.…
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Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…
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Yahoo’s webmail service is still very popular. The last figures we saw put it neck and neck with Gmail. But Yahoo Mail has recently had some well-documented problems since its second…
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Last week’s screw-up by The Atlantic over its Church of Scientology sponsored content turned lots of heads. I think there are several reasons why this got above-average attention: 1. The…
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Over the past four months you might have seen a TV ad for Google’s Chrome browser featuring a UK-based satchel-maker and seller. In just over a minute it tells the story…
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There are plenty of predictions flying about for the year ahead. And nowhere more so than in media and marketing circles. What we’d like to say about content marketing is…
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We’ve had fewer than six months of Monday Tips on the Collective Content Facebook page (because the page is only that old). That said, there have been some good ones.…
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