We have worked with small and large publishers. We have improved business processes as well as advising on how to roll out effective commercial custom content programmes.
Publishers are unique in that they have the core skills and audiences in place to embrace content marketing on behalf of brands that have traditionally advertised on their pages. So why are so few doing it well?
Too many custom content programmes have been after-thoughts but now this segment is accounting for 30-70 per cent of publishers’ revenues. It can no longer be a grey box-out or hard-to-find microsite.
And if publishers don’t ride this wave, brands will simply bypass them.
We say that ‘We tell your stories’. If you’re a publisher, we can help you to tell your clients’ stories.
Speak to Collective Content to find out how to make money from content marketing.
We have also worked with a range of companies, including media and PR agencies, that want to embrace the move to content marketing, whose clients are increasingly setting aside budget which in the past they spent on ads or PR.
We can act as a fully outsourced service or consult around how to establish a content marketing arm to your business, closely aligned with services such as lead-generation or content.