B2B technology

Black-and-white photo of two people, seen from behind, working on Apple laptops.

Guide me: Questions to ask when selecting your content agency

By Tony Hallett / 01/05/2023

I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…

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Subject matters

By Tony Hallett / 27/01/2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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The hunt for the B2B influencers

By Tony Hallett / 19/01/2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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