B2B
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
Read MoreCopywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read MoreMarketing has its contradictions. As a profession and career choice, it remains very popular. As a discipline, it has long had its opposition. Now, we’re at a point where we…
Read MoreWhy journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
Read MoreWriters tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
Read MoreWhat is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…
Read MoreB2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…
Read MoreWe’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…
Read MoreThis post was first published on 18 July 2014. There are some things you must avoid when producing content – whether that’s in a pure editorial context or for content…
Read MoreThis post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
Read MorePractice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…
Read MoreI have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…
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