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11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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11 essential content marketing links for Q2 17

By Tony Hallett / June 28, 2017

B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…

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The ultimate content agency?

By Tony Hallett / January 10, 2017

There’s a question mark at the end of that headline. That’s because over the past few months we wrote several pieces about what to look for in a content agency.…

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11 essential content marketing links for Q3 16

By Tony Hallett / September 30, 2016

Content Marketing World: Journalists vs. marketers This caught our eye, from the big annual content marketing shindig in Cleveland held in September, because Collective Content has its roots in journalism…

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11 best content marketing links (Q3 15)

By Tony Hallett / September 30, 2015

Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…

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11 best content marketing links (Q2 15)

By Tony Hallett / June 8, 2015

How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…

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