brand storytelling

Amazon's efficient storytelling

By Tony Hallett / 21/06/2017

It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second…

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What is brand storytelling? Two answers

By Tony Hallett / 17/11/2015

You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is…

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New Microsoft CEO – a brand storytelling win

By Tony Hallett / 06/02/2014

Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…

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