When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…
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Every day you see people writing about why visual content has become important. The crux seems to be that today we are bombarded with thousands of messages and that certain…
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Most organisations that commission content really care about endings. But here’s a secret that content pros rarely reveal: Hardly anyone in your audience reads to the end. I’m going to…
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