content strategy

Where your content and your customers meet

By Tony Hallett / June 19, 2013

I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…

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Content audits – whaddya got?

By Tony Hallett / March 22, 2013

One of the first components of any content strategy is a look backwards. Which for one thing is counterintuitive because strategy always involves some planning and planning is about the…

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What is a CCO?

By Tony Hallett / November 12, 2012

It stands for a chief content officer. Google this three-letter acronym*, though, and you soon leave the world of content. Chief Communications Officer, Chief Compliance Officer, even Cisco Connection Online…

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