editing
As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…
Read MoreWhat happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and…
Read MoreOn my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
Read MoreCash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with…
Read MoreWriters tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
Read MoreWe’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…
Read MoreHow good are you at giving feedback? Whether you’re someone who creates content or someone commissioning it – as a client or an editor – it’s surprising how little consistency…
Read MoreHow do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…
Read MoreGhostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…
Read MoreIt’s almost the last Friday of the month and – before we take a Collectivist break for the summer – here is this month’s recommendation. Alper Cagatay – video production…
Read MoreWe recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media…
Read More