grammar
This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…
Read MoreWe’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…
Read MoreOnce you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…
Read More“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…
Read MoreTime and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…
Read MoreThere is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…
Read MoreWhat is the Oxford comma? Its alternative name – the serial comma – provides more of a clue. It’s the difference between apples, oranges, and bananas AND apples, oranges and…
Read MoreYou know about random acts of kindness. Or random acts of violence. Well in content you’ll have come across what we like to call random acts of capitalisation. Should…
Read MoreProper nouns usually come with capital letters. Think of your name, countries, political parties and hundreds of other categories. In theory, we should spell the internet as ‘the Internet’. There…
Read MoreWe recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media…
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