Influencers

Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / December 29, 2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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The hunt for the B2B influencers

By Tony Hallett / January 19, 2017

We’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…

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LinkedIn’s big bet on content – and why traditional publishers should be worried

By Aled Herbert / January 22, 2014

If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…

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