long-form

11 essential content marketing links from Q3 18

By Tony Hallett / September 27, 2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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Have we reached Peak Content? No.

By Tony Hallett / March 15, 2016

To all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’…

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Time to go long

By Tony Hallett / March 2, 2016

It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…

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Newsjacking? Not if you turn around as fast as an oil tanker

By Tony Hallett / May 8, 2013

One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…

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