long-form
5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
Read MoreTo all those who say we need more quality content, not more quantity, I say this: You’re going to get both. (And if you don’t even like the word ‘content’…
Read MoreIt’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…
Read MoreOne day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…
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