publisher studios
In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…
Read MoreMuch has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…
Read MoreEvery major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…
Read MoreI should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…
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