Never put the word ‘final’ on your file name. Why? After all, that would seem to make sense for when a piece of content is finished. Wrapped up. In use.…
Read More
1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…
Read More
What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
Read More
You can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
Read More
“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert A while back, for a few years, it felt like everyone jumped on social media as…
Read More