research

A photo of a typewriter with ARTIFICIAL INTELLIGENCE in capitals.

What does generative AI mean for content marketing?

By Aled Herbert / 07/06/2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more

By Aled Herbert / 27/05/2020

Have you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new…

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11 essential content marketing links from Q2 18

By Tony Hallett / 29/06/2018

The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…

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PRs and brand journalists in 2017 – a marriage of convenience?

By Tony Hallett / 21/02/2017

At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field,…

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PR and brand journalism – an unholy alliance?

By Tony Hallett / 04/02/2016

Last year was the first in which we published groundbreaking research into the changing face of journalism and what that means for PR. This year we’re revisiting that subject. In…

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