social media
1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…
Read MoreBefore you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…
Read MoreYes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
Read More1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…
Read MoreWith the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
Read MoreThe old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…
Read MoreWe’ve heard a lot about ‘influencers’ and influencer marketing in the past few years, driven by the ability to tap those with large or important social media followings. But there…
Read More“Content is fire, social media is gasoline.” – Jay Baer, President, Convince and Convert A while back, for a few years, it felt like everyone jumped on social media as…
Read MoreWhat’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…
Read MoreWe’re really happy to bring back our Collectivist series to these pages after a break in the second half of 2012. This is our mini-directory, only better than most directories…
Read MoreThis is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…
Read More‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
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