tone of voice
What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
Read MoreCopywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…
Read MoreThis post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…
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