writing
Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…
Read MoreAround the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…
Read MoreWe have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
Read MoreAs a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…
Read More1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
Read MoreJuly 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
Read MoreAs a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…
Read MoreIt probably won’t come as a big surprise if we told you we love to write. As former journalists we like a good story. As a content marketing agency, we…
Read MoreImaginehavingtoreadentirebookscompanyreportsorwhitepapersinwhichwordswerentseparatedbypunctuationofanykindcanyouimagineunderstandinganythingthefirsttime Writing that way would seem like the opposite of clear communication, wouldn’t it? But that’s actually how information was recorded in ancient Greece, when all writing was meant to…
Read MoreOn my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…
Read MoreWriters tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
Read More“Only I have eyes for you.” “I have only eyes for you.” “I have eyes for only you.” Read each of those sentences above again and think about how they…
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