Craig Davis on: interruption marketing

"We need to stop interrupting what people are interested in and be what people are interested in."

 

“We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis, former chief creative officer at J Walter Thompson

We like this quotation not only because it speaks to the annoyance of so much advertising – and by association the rise of ad blocking – but because it holds out hope that commercial content can be as good as anything from journalists, film-makers or other creative types produce. And this is coming from someone who’s been at a storied (no pun) ad agency.

Contact us

Contact us to find out how we can help you:

Email:  tony.hallett@collectivecontent.co.uk

Twitter:  @ColContent

Facebook: facebook.com/CollectiveContent

LinkedIn: www.linkedin.com/company/collective-content

Phone:  0800 292 2826