Craig Davis on: interruption marketing
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis, former chief creative officer at J Walter Thompson
We like this quotation not only because it speaks to the annoyance of so much advertising – and by association the rise of ad blocking – but because it holds out hope that commercial content can be as good as anything from journalists, film-makers or other creative types produce. And this is coming from someone who’s been at a storied (no pun) ad agency.