“We wrote our first blog post before we wrote our first line of code.”
- Jon Miller, founder, Marketo

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves. Why? To discuss big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing, not to mention news about Collective Content.

Remember, over a third of marketers say blogs are the most valuable content type. Let us know what you’d like to read about here.

Press Releases

Collective Content launches WriteNow content-on-demand service

Collective Content (UK) today announces WriteNow, the fastest and most reliable way for an organisation to source quality original content.

Until now, sourcing content has been a choice between quality and speed. Quality content takes time, whereas fast content usually lacks quality. The former has been supplied by traditional agencies, the latter by content farms and other shady internet outfits.

WriteNow is different. It has the stamp of quality that all Collective Content’s work carries. And it is made possible by a non-traditional agency model, where named content and subject matter experts do the writing, supported by our in-house team of editors.

Customers will:

–   Be able to request content online in minutes

–   Know within six hours or less if the assignment is accepted

–   If accepted, deliver content in a day (24 hours)

This original, 100% customer-owned content is then usable across various channels and for whatever need the client has.
Here’s how WriteNow works:

–   A customer completes the online form

–   Within six hours Collective Content answers the brief

–   If accepted, Collective Content turns around the content within 24 hours

– Content is delivered, usually as text in a Word document – but speak to us too about design and non-text formats

WriteNow is available now.

 

Read Further

Collective Content launches outsourced blogging service

Speech-to-blog — your thoughts, our words — save money, save time

London, 25 September, 2012 – Collective Content (UK) today announces Speech-to-blog (S2B), the simplest way yet to create content for a company blog.

Companies increasingly recognise the need for fresh, relevant content. Linked to tactics such as PR, social media and SEO it allows them to stand out online, engage with customers and sell.

But until now creating, editing and consistently producing content has only been possible for larger organisations. S2B changes that.

Customers will:

– Save time

– Save money

– Have a profile and voice online that positions them correctly

– Build up an asset that they own and which endures over time, unlike campaigns.

The original, 100% customer-owned content is re-usable across other channels including PR, events and print.

Here’s how it works:

– The S2B customer signs up for a series of 10 blog posts

– An experienced editor interviews the customer

– The editor delivers the customer 10 blog posts aligned with their thoughts and voice

– The client signs off when happy with the copy, which is ready to use.

Tony Hallett, Collective Content (UK) director and founder, said: “Our typical client recognises they need content. But even though many company leaders have great things to say they’re usually not experts in writing and editing. Even when they are, they don’t have the time.

“Collective Content has worked with every media format and S2B is the simplest way to create content online.”

Collective Content partner Compound Media provides its Jump Suite content management system to a range of companies. Founder and director Mike Barrett said: “We have seen increased demand for content from our clients who not only need the right platform but the ability to express themselves. Speech-to-blog will take away a layer of pain.”

For more information contact:

Collective Content (UK) – 07970 260915 – feedback@collectivecontent.co.uk

About Speech-to-blog

For more see the S2B page on the Collective Content (UK) website.

About Collective Content (UK)

At Collective Content we tell your stories. We offer a variety of content-related services to all types of organisation wanting to engage with audiences – for lead-generation, for SEO, for communication and more. The people we work with mainly fall into three camps: marketers at large companies, small business owners and online publishers.

Based in London, Collective Content (UK) was founded by experienced editor, publisher and consultant Tony Hallett at the end of 2011.

Read Further

Collective Content announces market research arm

Insights into your business, your market – fuel for your content

London, 15 April, 2013 – Collective Content (UK) today unveils its boutique market research unit.

The move creates a unique mix for brands of insights and content, all under one roof.

It also gives media owners additional options for their clients, beyond historical ways of developing, carrying out and using research.

Tony Hallett, Collective Content (UK) director and founder, said: “A content strategy that truly makes a difference – like so much else in business – relies on genuine insights into customers or a market. We now offer clients something different to most agencies – qualitative research and content together, as a single integrated offering.”

The new unit will be headed up by Becky Thompson, a market researcher with over 15 years’ experience with technology, internet, FMCG and public sector clients.

Thompson said: “There is a tradition of brands sharing their quantitative findings but more often than not qualitative work is for internal use only. We see qual market research not just in terms of developing a business or strategy but for generating unique and compelling content.”

Collective Content’s market research services are available now.

For more information contact:

Collective Content (UK) – 07970 260915 – feedback@collectivecontent.co.uk

About Collective Content Market Research

For more see the Market Research page on the Collective Content (UK) website.

About Collective Content (UK)

At Collective Content we tell your stories. We offer a variety of content-related services to all types of organisation wanting to engage with audiences – for lead-generation, for SEO, for communication and more. The people we work with mainly fall into three camps: marketers at large companies, small business owners and online publishers.

Based in London, Collective Content (UK) was founded by experienced editor, publisher and consultant Tony Hallett at the end of 2011.

Read Further

Contact us

Contact us to find out how we can help you:

Email:  tony.hallett@collectivecontent.co.uk

Twitter:  @ColContent

Facebook: facebook.com/CollectiveContent

LinkedIn: www.linkedin.com/company/collective-content

Phone:  0800 292 2826