Publishing
Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…
Read MoreWe have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
Read MoreHave you heard about Tech Quarterly? We’ve just started spreading the word about it on social media and today are excited to introduce you to it properly. It’s a new…
Read MoreSince the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…
Read MoreYou can find plenty of articles about repurposing content – why to do it, how to do it. But few tell you the pitfalls. And there are more than you…
Read MoreWHAT IS GHOSTWRITING? Ghostwriting involves using a professional writer to create works in another person’s name. It could be a column for a newspaper or online publication, all the way…
Read MoreWhat is a content audit? Every brand should audit content and do so on a regular basis – ideally once a year. The reason is simple: your historical content holds…
Read MoreBrand journalists are becoming more accepted by PRs although there remains a distinct split in levels of acceptance. Today marks the publication of our third annual study of the UK…
Read MoreTom Curtis is managing partner and head of MediaCom Beyond Advertising. Often labelled as MediaCom’s content marketing division – a tag that Curtis dismisses as too narrow – MediaCom Beyond…
Read MoreBenefits of a content audit Our content audit is actually two processes in one: an inventory and an audit. It assesses both the quantity and quality of your content, and…
Read MoreEvery so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…
Read MoreIf you’re an avid reader, you might keep up with the hottest titles on the New York Times’ best-seller list. But you probably also have a handful of favourite classics…
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