“We wrote our first blog post before we wrote our first line of code.”
- Jon Miller, founder, Marketo

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves. Why? To discuss big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing, not to mention news about Collective Content.

Remember, over a third of marketers say blogs are the most valuable content type. Let us know what you’d like to read about here.

Tag: B2B

11 essential content marketing links from Q1 19

  1. What CMOs should tell board members (and what boards should be asking)

Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…

 

  1. 3 creative habits that’ll make you more inspired and prolific all year

Ringfencing mindspace so that any team can be creative is so important (we referred to this as one goal of our way of working).

 

  1. How to turn a single blog post into a month’s worth of content marketing

We talk a lot about how every piece of content is really several pieces of content. It’s even in our writing and editing training course. Here are some useful pointers.

 

  1. 12 content marketing trends that can help your brand stand out

Juicy trends listicle – say no more.

 

  1. Multiply your traffic: 3 powerful ways to give your old content a second life

This is a key tactic for getting more out of your best historic content. But get this wrong and you come across as a low-rent SEOer.

 

  1. How to use LinkedIn as a brand publishing platform

Since we’ve been doing these quarterly lists, we like to feature something with a social angle – and in the early days of Collective Content, we’d often help executives with their LinkedIn profiles and engagement. But LI is about more than profiles.

 

  1. 3 rules for building a better content calendar

Some simple, solid advice about the kind of content planning every organisation should be doing.

 

  1. Copy-wise: Beware of too many, too few or misplaced commas

As well as our love of all things grammar and style (being copy-wise)… we love to drop in one of our own posts 😉

 

  1. Infographic: How to use infographics for lead generation

Not our first Contently link, but as well as loving the right kind of info, we love this riff on “a coffee table book about coffee tables”.

 

  1. Insourcing, offshoring and creative re-alignment: 10 things I learned about the future of B2B agencies

We don’t often get too inward-looking in these lists but this is a great insight into the kind of agencies you might end up working with – and when to decide you don’t need them.

 

  1. ‘You don’t get it. You aren’t the point.’

And lastly, some advice for any of us: It’s not about us – it’s about those we’re trying to connect with, however we try to do that. Remember.

 

Why 11 links for once? 11 is the best times table, no question.

 

Follow us on Twitter – @ColContent

 

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11 essential content marketing links from Q3 18

  1. 5 lessons we learned from building 250 landing pages

We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP folks), but because of the sound advice and the way the piece is constructed.

 

  1. Content Marketing, The Remix: Delivering True Content Experiences At Scale

Big Thinking alert. It’s time to think about the whole content experience, argues Uberflip CMO Randy Frisch.

 

  1. Now You See It, Now You Don’t: What B2B Brands Can Do With Ephemeral Content

Ephemeral content – like Snapchat or Instagram Stories – is usually seen as a B2C thing. Contently open our B2B-centric eyes to some possibilities here.

 

  1. 3 Reasons Why Short-Form Copywriting Is Set to Become Your Next Superpower

Social media is one area where short-form skills rule. And it’s not the only one. (Want to talk landing pages again?) Although we’d also advise a mix, depending on context. Long-form is equally valuable, for lots of reasons.

 

  1. Symantec Wins at Content by Responding to Its Audience

Interesting and deep case study here from the CMI, not about one of our clients but from the type of company we work for a lot. We loved how the focus on the customer acted as a north star for that team’s content choices.

 

  1. 21 SaaS Content Marketing Examples

Sticking with a category we know well, this is quite the list – it’s specific, about 21 SaaS providers – and with lots of actionable info. Just as we’d expect from Feldman Creative.

 

  1. Content Strategy and Content Marketing – Not two peas in a pod

Not unusual to hear these two referred to interchangeably. Nice reminder here about how they’re different – though closely related – disciplines.

 

  1. Does your content generate ROI?

Content marketing and ROI – that old chestnut. But this is a simple option for working out if you’re getting a good return for all that time and money spent on content and its distribution

 

  1. 25 Content Marketing Platforms You Need to Know in 2018

Know your content marketing? Know these platforms. Bit of a refresher, this one.

 

  1. Everything You Need To Know About Ghostwriting

As frequent ghostwriters, we’d argued this isn’t everything, but in the spirit of this quarter’s round-up, there is a lot of good advice here. Or just contact us.

 

  1. Your Editorial Calendar is Not Your Content Marketing Strategy

And finally, we’ve said the same thing (pretty much) ourselves, but Michele Linn does a good job here of emphasising that your calendar is one of many tactics to get all this right. While your strategy is, well, strategic.

 

And why 11 links? It’s our favourite prime number.

 

Follow us on Twitter – @ColContent

 

 

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Contact us

Contact us to find out how we can help you:

Email:  tony.hallett@collectivecontent.co.uk

Twitter:  @ColContent

Facebook: facebook.com/CollectiveContent

LinkedIn: www.linkedin.com/company/collective-content

Phone:  0800 292 2826