writing

What we look for when we look for writers

By Tony Hallett / 06/09/2016

I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…

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The one sure-fire method to start any blog post

By Tony Hallett / 17/02/2016

The rise of content marketing has seen many non-professional writers getting involved in writing. That’s a good thing, for lots of reasons. But it can be hard. For example they…

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